{"id":26203,"date":"2025-09-23T10:41:15","date_gmt":"2025-09-23T10:41:15","guid":{"rendered":"https:\/\/gaming.news\/?post_type=news&#038;p=26203"},"modified":"2025-09-23T12:34:39","modified_gmt":"2025-09-23T12:34:39","slug":"esports-business-network-and-wild-unlimited-partner-to-expand-esports-in-uae-and-mena-region","status":"publish","type":"news","link":"https:\/\/gaming.news\/news\/2025-09-23\/esports-business-network-and-wild-unlimited-partner-to-expand-esports-in-uae-and-mena-region\/","title":{"rendered":"Esports Business Network and Wild Unlimited Partner to Expand Esports in UAE and MENA Region"},"content":{"rendered":"\t<div class=\"spgn__article__hero__news horizontal-wrapper vertical-wrapper\">\n\t\t<h1 class=\"spgn__article__hero__news__title wp-block-post-title\">Esports Business Network and Wild Unlimited Partner to Expand Esports in UAE and MENA Region<\/h1>\n\n<figure class=\"spgn__article__hero__news__image --with-bg wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/images.gaming.news\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=80,width=1280,height=854,dpr=1,fit=crop,gravity=0.5x0.5\/https:\/\/s3.gaming.news\/wp-content\/uploads\/2025\/09\/Frame-2-3.jpg\" class=\"attachment-1280x854 size-1280x854\" alt=\"Esports Business Network and Wild Unlimited Partner to Expand Esports in UAE and MENA Region\" sizes=\"(min-width: 1600px) 565px, (min-width: 1280px) calc(25vw + 172px), (min-width: 900px) 800px, (min-width: 380px) 91.8vw, calc(40vw + 178px)\" srcset=\"https:\/\/images.gaming.news\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=80,width=412,height=275,dpr=1,fit=crop,gravity=0.5x0.5\/https:\/\/s3.gaming.news\/wp-content\/uploads\/2025\/09\/Frame-2-3.jpg 412w, https:\/\/images.gaming.news\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=80,width=768,height=512,dpr=1,fit=crop,gravity=0.5x0.5\/https:\/\/s3.gaming.news\/wp-content\/uploads\/2025\/09\/Frame-2-3.jpg 768w, https:\/\/images.gaming.news\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=80,width=792,height=528,dpr=1,fit=crop,gravity=0.5x0.5\/https:\/\/s3.gaming.news\/wp-content\/uploads\/2025\/09\/Frame-2-3.jpg 792w, https:\/\/images.gaming.news\/cdn-cgi\/image\/format=auto,onerror=redirect,quality=80,width=1280,height=854,dpr=1,fit=crop,gravity=0.5x0.5\/https:\/\/s3.gaming.news\/wp-content\/uploads\/2025\/09\/Frame-2-3.jpg 1280w\" \/><\/figure>\n\n\t<div class=\"spgn__article__audio\">\t\t<span class=\"bg\"><\/span>\n\t\t\t\t\t<div class=\"custom-audio\">\n\t\t<div class=\"audio green-audio-player\">\n\t\t\t<div class=\"play-pause-btn\" id=\"playPause\">\n\t\t\t<span><\/span>\n\t\t\t<span><\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"controls\">\n\t\t\t<div class=\"name-and-time\">\n\t\t\t\t<div class=\"name-audio\">Listen to this article<\/div>\n\t\t\t\t<span class=\"total-time\">2:33<\/span>\n\t\t\t<\/div>\n\t\t\t<div class=\"slider\" data-direction=\"horizontal\">\n\t\t\t\t<div class=\"progress\">\n\t\t\t\t<div class=\"pin\" id=\"progress-pin\" data-method=\"rewind\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"volume\">\n\t\t\t<div class=\"volume-btn\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n\t\t\t\t<path fill=\"#F2F2F1\" fill-rule=\"evenodd\" d=\"M14.667 0v2.747c3.853 1.146 6.666 4.72 6.666 8.946 0 4.227-2.813 7.787-6.666 8.934v2.76C20 22.173 24 17.4 24 11.693 24 5.987 20 1.213 14.667 0zM18 11.693c0-2.36-1.333-4.386-3.333-5.373v10.707c2-.947 3.333-2.987 3.333-5.334zm-18-4v8h5.333L12 22.36V1.027L5.333 7.693H0z\" id=\"speaker\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"volume-controls hidden\">\n\t\t\t\t<div class=\"slider\" data-direction=\"vertical\">\n\t\t\t\t<div class=\"progress\">\n\t\t\t\t\t<div class=\"pin\" id=\"volume-pin\" data-method=\"changeVolume\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"spgn__article__meta\">\n\t\t<a class=\"spgn__article__meta__block spgn__article__author\" href=\"https:\/\/gaming.news\/authors\/mik-dzisko\/\">\n\t\t\t<div class=\"spgn__article__author__avatar\">\n\t\t\t\t<img alt='Mik Dzisko' src='https:\/\/secure.gravatar.com\/avatar\/cb199cc14ff87ae10effaf16572ea2ce3dc9cc4aa9e0c1d5e8645771722e75d0?s=68&#038;d=retro&#038;r=g' class='avatar avatar-68 photo spgn__article__author__avatar__image' height='68' width='68' \/>\t\t\t<\/div>\n\t\t\t<div class=\"spgn__article__author__name\">\n                \t\t\t\tBy\n                \t\t\t\t<span itemProp=\"author\" itemScope itemType=\"https:\/\/schema.org\/Person\">\n\t\t\t\t\t<span itemProp=\"name\" title=\"Display name in user profile\">\n\t\t\t\t\t\tMik Dzisko\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spgn__article__author__position\"\n\t\t\t\t\t>Deputy News Editor\t\t\t<\/div>\n\t\t\t\t\t\t            <ul class=\"spgn__article__author__data js-article-data\" data-timestamp=\"1758624075\">\n                <li class=\"spgn__icon__separator js-local-date\"><time itemProp=\"datePublished\"\n                datetime=\"2025-09-23T10:41:15+00:00\">September 23, 2025<\/time><\/li>\n                <li class=\"spgn__icon__separator --lowercase js-local-time\">10:41 am<\/li>\n                <li>3&nbsp;min read<\/li>\n            <\/ul>\n\t\t\t\t\t<\/a>\n\t\t<div class=\"spgn__article__meta__block\">\n\t\t\t\t<div class=\"spgn__social\" data-testid=\"hero-social\">\n\t\t<div class=\"spgn__social__title\" data-testid=\"hero-social-title\">More content<\/div>\n\t\t<div class=\"spgn__social__links\">\n\t\t\t\t\t\t\t\t<a class=\"spgn__social-link\" href=\"https:\/\/www.youtube.com\/@gamingdotnews\" data-testid=\"hero-social-link\" target=\"_blank\" rel=\"nofollow\"><span \n\t\t\t\t\t\t\tclass=\"screen-reader-text\">Gaming.News on YouTube<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t<a class=\"spgn__social-link\" href=\"https:\/\/discord.gg\/cJYbGCNs\" data-testid=\"hero-social-link\" target=\"_blank\" rel=\"nofollow\"><span \n\t\t\t\t\t\t\tclass=\"screen-reader-text\">Gaming.News on Discord<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t<a class=\"spgn__social-link\" href=\"https:\/\/x.com\/gamingdotnews\" data-testid=\"hero-social-link\" target=\"_blank\" rel=\"nofollow\"><span \n\t\t\t\t\t\t\tclass=\"screen-reader-text\">Gaming.News on X<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t<a class=\"spgn__social-link\" href=\"https:\/\/www.instagram.com\/gn_gamingnews\" data-testid=\"hero-social-link\" target=\"_blank\" rel=\"nofollow\"><span \n\t\t\t\t\t\t\tclass=\"screen-reader-text\">Gaming.News on Instagram<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t<a class=\"spgn__social-link\" href=\"https:\/\/www.tiktok.com\/@gamingdotnews\" data-testid=\"hero-social-link\" target=\"_blank\" rel=\"nofollow\"><span \n\t\t\t\t\t\t\tclass=\"screen-reader-text\">Gaming.News on TikTok<\/span><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div class=\"spgn__article__key-points\">\n\t\t<div class=\"spgn__article__key-points__title\"><h2>Key points<\/h2><\/div>\n\t\t<ol class=\"spgn__article__key-points__list\">\n\t\t\t<li class=\"spgn__article__key-points__list__item\">\n\t\t<span>EBN and Wild Unlimited form a strategic partnership to expand esports and gaming culture in the UAE and MENA region.<\/span>\n\t<\/li>\n\n\n\t<li class=\"spgn__article__key-points__list__item\">\n\t\t<span>The collaboration focuses on cross-border initiatives, talent development, and esports\/AI education programs.<\/span>\n\t<\/li>\n\n\n\t<li class=\"spgn__article__key-points__list__item\">\n\t\t<span>Both companies aim to pioneer the next wave of regional esports innovation, connecting talent pipelines with immersive experiences.<\/span>\n\t<\/li>\t\t<\/ol>\n\t<\/div>\t<\/div>\n\n\n\t<div class=\"spgn__article__content horizontal-wrapper vertical-wrapper narrow\">\n\t\t<div class=\"spgn__article__content__main spgn__content\">\n\t\t<p>Marketing group Esports Business Network (EBN) has teamed up with event powerhouse Wild Unlimited to accelerate the growth of gaming and esports culture in the UAE and MENA region.<\/p>\n\n\n\n<p>The partnership aims to connect Asia\u2019s mature esports markets with the UAE\u2019s rapidly emerging gaming ecosystem, creating cross-border opportunities and promoting gaming as both a cultural and economic force.<\/p>\n\n\n\n<p>As part of the partnership, Wild Unlimited will serve as the exclusive representative and strategic growth partner for EBN and its companies, including The Gaming Company, EBN\u2019s full-service esports marketing agency. EBN, in its turn, will execute all esports and gaming initiatives led by Wild Unlimited across the Middle East.<\/p>\n\n\n\n<p>A key focus of the collaboration is esports and AI education. EBN\u2019s programs, designed to enhance global employability and share industry-relevant skills with students, will now extend to the Middle East. This initiative seeks to create unified industry standards, facilitate cross-border career mobility, and build the next generation of esports and AI professionals.<\/p>\n\n\n\n<p>\u201cThis partnership unlocks the next frontier of gaming, esports, and technological expansion for both EBN and Wild Unlimited,\u201d said Adrian Ga\ufb00or, CEO of EBN. \u201cWith over 20 years of esports experience in Asia and Wild Unlimited\u2019s expertise in experiential events in the Middle East, our goal is to bridge the gap between Asia and the UAE for talent, events, and ecosystem growth.\u201d<\/p>\n\n\n\n<p>The UAE, investing over AED 700 million in gaming infrastructure and innovation zones, and Asia, which accounts for nearly half of the global esports audience, create an ideal environment for high-impact collaboration. The partnership will support community development, youth engagement, brand-led experiences, and both on-ground and virtual esports initiatives.<\/p>\n\n\n\n<p>\u201cTogether with EBN, we are laying the foundation for a complete esports ecosystem in the Middle East,\u201d said Sam Shami, CEO &amp; Founder of Wild Unlimited. \u201cFrom government partnerships to education frameworks and infrastructure development, this isn\u2019t just a partnership &#8211; it\u2019s a blueprint for the future of gaming in the region.\u201d<\/p>\n\n\n\n<p>Both companies aim to pioneer the next wave of regional esports innovation, connecting talent pipelines with immersive experiences and strengthening the UAE\u2019s position as a hub for gaming and digital culture.<\/p>\t\t<div class=\"spgn__social_share\" data-testid=\"social-share\">\n\t<button class=\"spgn__social_share__toggle active spgn__social_share__link --open-button\" aria-label=\"Share Article\" data-testid=\"social-share-toggle\">\n\t\t<span 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